No focus, no book

Yes, it’s true. A lack of focus is the single biggest factor that is likely to prevent you from publishing your book. Lack of time, money, ideas and clarity can all be solved, but lack of focus will block your book in every way possible. In other words: no focus, no book.

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Is your book a big old muddle

When I started writing my first book, I made the same mistake that many new authors make: I opened a page in Word and started writing. Okay, maybe it wasn’t quite that bad, but I didn’t do much more than put together a rough contents page first. Then I started writing…What did I get? A book that was a big old muddle!

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How to do online market research for your book

The Internet is a vast ocean of information and it is easy to drown in it. That’s why, whenever you set out on the high seas of the Web, you need to have an idea of what you are looking for. Before you begin doing online market research for your book, you need to know…

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How to do Market Research for Your Book in a Bookshop

Back in the day, when I was a commissioning editor, market research was pretty basic. It consisted of visiting a variety of carefully selected bookshops in London to see which, if any, books they had on their shelves that were on the same subject as the book I wanted to publish. To get the most…

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What to Include in Your Book Blueprint

A comprehensive book project plan is a blueprint for success. That is why it is important to make sure your book blueprint includes decisions about all the key elements to do with the production of your book, from the basic specifications to a detailed marketing strategy. Putting this kind of document together takes time and…

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Why You Need to Create a Book Project Plan

When you are clear about you purpose in publishing a book, you need to get started making a plan. This is the second Key to Publishing Success and it’s a very big key! As the saying goes, “If you fail to plan, you plan to fail”. That is reason enough to create a book project…

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