How to set your publishing goal

There are many questions you need to ask yourself before you begin writing a book, but there is one question that is more critical than any other: what is your publishing goal? It is critical because in answering this question you are revealing to yourself your own level of self-belief in, and your commitment to, your intention of publishing a book. Now, before you switch off because I mentioned the word ‘goal’, hear me out. When I use the word goal, I also mean outcome, result and dream.

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Could you write an eBook in 7 days?

Could you write an eBook in 7 days? Well, the simple answer is yes: you could very easily write an eBook in 7 days. It is a surprisingly achievable goal and you could do it in just a few hours each day! But why would you want to write an eBook and why would you want to do it in 7 days?

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How to choose a brilliant book topic

Some entrepreneurs I meet have lots of ideas about what topic they want to write about in their book. In fact, sometimes they have too many. Others have none, though that’s not always because they cannot generate ideas but more often because they haven’t had the time or space to think of any.

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Chipping away at your book

You have probably heard the metaphor about not eating the whole elephant but approaching it one mouthful at a time (though why you would want to eat an elephant I have no idea!). You probably have also heard the phrase ‘chipping away’ and ‘one step at a time’. They all convey the same message: take small steps to complete a big job. But how easy is it to work this way?

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5 Secrets of Successful Authors

Every author wants to be successful with their book. But getting there doesn’t always feel easy. But, when you learn that there are five simple things you can do to radically increase your chances of success, you will find it easier to focus and achieve your publishing goals and dreams.

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Set your publishing intentions

If you have not set your publishing intentions you are missing step one of the book publishing process – and that could be a big missed opportunity for you, your business and your book.

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People often think I’m joking when I say the publication process takes about 12 weeks. “Why on earth does it take so long?” they ask. And there is a simple answer: because in publishing, you go through the edit-amend-check process time and time again until (hopefully) everything is correct, and you are as sure as you can be that the book is error-free (or as error-free as is humanly possible).

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Stop being an exceptional author

Do you dream of being an exceptional author? Have you ever sat down to write your book only to find yourself paralyzed by fears that your writing isn’t good enough, your idea not engaging enough or your ability not great enough to achieve this feat?

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Is your book a big old muddle

When I started writing my first book, I made the same mistake that many new authors make: I opened a page in Word and started writing. Okay, maybe it wasn’t quite that bad, but I didn’t do much more than put together a rough contents page first. Then I started writing…What did I get? A book that was a big old muddle!

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Conspicuous by your absence

It led me to ask myself this question: “Where are you being absent in your business (or even your life) right now?”
I realised that my absence from one area of my life was showing up in other areas, too. Needless to say, I had plenty of great excuses for my absences: work, money, energy, time…But these are just excuses.

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Which is the hardest part of writing a book?

Opinion varies as to what the hardest part of writing a book might be. Is it the process of coming up with an idea, choosing a title, creating a marketing plan, executing a marketing plan or actually writing the book?

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Should we write for ourselves or our readers

When I read this question ‘should we write our books for ourselves or for our readers?’ the answer seems simple: we should write for others. This stance stems from marketing indoctrination that says we must know our reader, our market, our niche…that fundamentally, we must write for someone other than ourselves – and at all costs or we risk failure.

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What are you prepared to give up for your book

One truth in life and in business alike is that if we want something we usually have to be prepared to give something up to get it. So my question for you is: what are you prepared to give up for your book?

“It’s not hard to decide what you want your life to be about. What’s hard, she said, is figuring out what you’re willing to give up in order to do the things you really care about.”

Shauna Niequist,”Bittersweet: Thoughts on Change, Grace, and Learning the Hard Way”
However, not everything we give up has the same impact on us, nor does it hold the same importance for us. It is important to recognise the difference and ensure that when you do give something up for your book you know why, and you do it not as a martyr but as a leader.

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Dream Seed Magic – a book-writing journey

Dream Seed Magic is the title of Diane Leigh’s first book. It is a memoire describing her personal journey from extraordinary woman living in the UK to even more extraordinary woman living her dream in Paris. If you ever need inspiration to follow your dreams and make things happen, read this book. It’s a ripping tale and it had me hooked from the start to the finish and I can’t wait for the next installment!

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Speak your way to a book

There is more than one way to speak your way to a book: create a range of audios, do a series of speaking engagements, or simply dictating your book and getting it transcribed. Speaking offers a great amount of flexibility and a number of advantages that especially suit aspiring authors who prefer to communicate verbally rather than in writing.

That said, some of the advantages of speaking your way to a book can be enjoyed by those who like to write as well, so the benefits are definitely transferable.

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Diarise your way to a book

Sometimes, we have a story to tell; a story of an experience, an adventure or a key moment in our lives. This is when keeping a diary can work well and you can diarise your way to a book.

This is a strategy that clearly works best if you know what you are going to do next. If you do it the other way around, you may use your diary or journal as a prompt.

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Blog your way to a book

An easy way to integrate your regular business-building activities with your publishing ambitions is to blog your way to a book. This way of producing a book has many advantages but it does require some planning. Blogging your way to a book does not mean you can just make it up as you go along. In fact, your plan is even more essential.

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Finding the energy and inspiration to write

Finding the energy and inspiration to write isn’t always easy. The number one reason why most books don’t get written is because their authors can’t maintain their writing schedule. Why is that? Why does the energy and enthusiasm for your book evaporate so fast, even though you’re motivated to succeed?

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Do you have concerns about writing a book

Do you have concerns about writing a book that are stopping you from getting your book written and published? I know many business owners who want to write a book – they are passionate about it, they want to express their ideas and they want to make their mark in the world but somehow, they keep delaying and prevaricating.

Do you find yourself doing this too? If you do it might be worth addressing some of your concerns and fears so you can finally move on and get started with your book.

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The final stage in getting your book done

The final stage in getting your book done is often the hardest because it involves a technical process that can be difficult to understand, and because it can involve working with other people.

This can quickly turn into a stumbling block that keeps you turning back to more revisions, and endless delaying unless you finally begin the publication process itself.

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