Write a book in six weeks?

Whether it is possible to write a book in six weeks is less about time and more about whether you are committed to doing it. It’s about whether you are prepared to make a challenging decision and whether you are willing to turn up and do the work. It’s not actually about whether it takes six weeks or four weeks or one week, it’s about the decision to do it at all.

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9 Key Benefits of Writing a Short eBook

Publishing a high-quality book of any kind is a great thing to do. It showcases your expertise so you can attract people to your list and find new clients. Somehow, putting something in writing – and doing it well – instantly conveys the message that you are knowledgeable, capable and confident in yourself and your topic. If you believe writing a book has to be a time-consuming and slow process, I am here to show you that there is another way, and it’s called an eBook (Kindle, Nook, Kobo or iBook).

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Why you need to reach out with a book

If you want to succeed in business, you need to make your business more visible to more people more often. Specifically you need to reach more of the right people, more often.

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5 Secrets of Successful Authors

Every author wants to be successful with their book. But getting there doesn’t always feel easy. But, when you learn that there are five simple things you can do to radically increase your chances of success, you will find it easier to focus and achieve your publishing goals and dreams.

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Conspicuous by your absence

It led me to ask myself this question: “Where are you being absent in your business (or even your life) right now?”
I realised that my absence from one area of my life was showing up in other areas, too. Needless to say, I had plenty of great excuses for my absences: work, money, energy, time…But these are just excuses.

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Should we write for ourselves or our readers

When I read this question ‘should we write our books for ourselves or for our readers?’ the answer seems simple: we should write for others. This stance stems from marketing indoctrination that says we must know our reader, our market, our niche…that fundamentally, we must write for someone other than ourselves – and at all costs or we risk failure.

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Speak your way to a book

There is more than one way to speak your way to a book: create a range of audios, do a series of speaking engagements, or simply dictating your book and getting it transcribed. Speaking offers a great amount of flexibility and a number of advantages that especially suit aspiring authors who prefer to communicate verbally rather than in writing.

That said, some of the advantages of speaking your way to a book can be enjoyed by those who like to write as well, so the benefits are definitely transferable.

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Do you have concerns about writing a book

Do you have concerns about writing a book that are stopping you from getting your book written and published? I know many business owners who want to write a book – they are passionate about it, they want to express their ideas and they want to make their mark in the world but somehow, they keep delaying and prevaricating.

Do you find yourself doing this too? If you do it might be worth addressing some of your concerns and fears so you can finally move on and get started with your book.

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Someone else has written your book

The fear that someone else has written your book is one that holds back many aspiring authors from writing their book.

The only way to discover the answer to this question is to go and do some research (see my blog posts on online and bookshop research). Once you know the answer to this question, you can move forward. In the meantime, let’s look at some of the main triggers for that fear that someone else has written your book.

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Do you want to write a heart-centred book

When deciding to write a book, it is easy to get distracted by the temptation to write a purely marketing-focused or money-generating book for your business. But sometimes by focusing on the financial gains from writing a book you can miss your desire to write a more heart-centred book.

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Use your book to generate income for your business

To achieve anything with your book, you need to make sure you plan appropriately from the outset so that you choose the right topic and publish your book in the right format and at the right price. You also need a marketing plan because your book is only one element in a larger marketing strategy.

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How to handle a major competing book title

Books on the same topic are being written all the time. It is nuances like the design of the cover, the content, style of writing, expertise of the author, length of the book – and a whole slew of other factors that makes one book more appealing than another to a particular set of readers.

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How to Avoid the ‘Everything’ Book

I first came across the concept of the ‘everything’ book when I went to an event hosted by Raymond Aaron in London in 2012. It struck a nerve because I could see how easy – and unwelcome – it would be for any new writer to make the very easy mistake of writing the ‘everything’…

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How to do online market research for your book

The Internet is a vast ocean of information and it is easy to drown in it. That’s why, whenever you set out on the high seas of the Web, you need to have an idea of what you are looking for. Before you begin doing online market research for your book, you need to know…

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How to do Market Research for Your Book in a Bookshop

Back in the day, when I was a commissioning editor, market research was pretty basic. It consisted of visiting a variety of carefully selected bookshops in London to see which, if any, books they had on their shelves that were on the same subject as the book I wanted to publish. To get the most…

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What Point are You at in Your Business and How Can a Book Help?

In my previous post, I asked “What Do you Want Your Book to do for Your Business?” and outlined some of the results a book can deliver. In this post, I am going to ask you the three key questions that will help determine not only where you are but what you need your book…

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What do You Want Your Book to do for Your Business?

Yesterday, I listed the 10 Keys to Publishing Success. The first Key was to be clear about what a book can do for your business. I emphasise ‘your’ because this is about what you want to achieve. It is not about what someone tells you that you ‘should’ achieve. What do you want? Bear in…

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10 Keys to Successful Publishing

What is successful publishing? Publishing that results in a book that actually gets released, bought and read by your target audience. Easy right? Know why you are publishing your book and what you want it to achieve with it, both for you and your business. Write a comprehensive book project plan so you can make…

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Looking for Inspiration

How is it that at the very moment you decide you are going to write something – like a blog post or an article or even a book – that your mind goes blank? It’s as if your brain is playing a little joke:  “Oooh, she wants an idea, let’s hide them from her! Hee,…

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