Write a book in six weeks?

July 22, 2016 |  by  |  Kindle, Marketing, Planning, Publishing  |  Share

Whether it is possible to write a book in six weeks is less about time and more about whether you are committed to doing it. It's about whether you are prepared to make a challenging decision and whether you are willing to turn up and do the work. It's not actually about whether it takes six weeks or four weeks or one week, it's about the decision to do it at all.

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9 Key Benefits of Writing a Short eBook

Publishing a high-quality book of any kind is a great thing to do. It showcases your expertise so you can attract people to your list and find new clients. Somehow, putting something in writing – and doing it well – instantly conveys the message that you are knowledgeable, capable and confident in yourself and your topic. If you believe writing a book has to be a time-consuming and slow process, I am here to show you that there is another way, and it’s called an eBook (Kindle, Nook, Kobo or iBook).

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Why you need to reach out with a book

If you want to succeed in business, you need to make your business more visible to more people more often. Specifically you need to reach more of the right people, more often.

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5 Secrets of Successful Authors

There are probably more than 5 secrets of successful authors, but these five secrets are critical and if you do everything listed here you will publish with far greater success. There are exceptions to every rule, but there are also patterns that recur. When it comes to success in publishing, there are always stories of authors being rejected time and again who go on to be multi-million bestsellers. J K Rowling and Agatha Christie are two names that spring to mind. Publishing isn’t always logical; there are often surprise successes – and failures. That’s what makes it exciting.

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Conspicuous by your absence

September 10, 2014 |  by  |  365 Day Blogging Challenge, list-building, Marketing, Self  |  Share

It led me to ask myself this question: “Where are you being absent in your business (or even your life) right now?” I realised that my absence from one area of my life was showing up in other areas, too. Needless to say, I had plenty of great excuses for my absences: work, money, energy, time…But these are just excuses.

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Should we write for ourselves or our readers

When I read this question ‘should we write our books for ourselves or for our readers?’ the answer seems simple: we should write for others. This stance stems from marketing indoctrination that says we must know our reader, our market, our niche…that fundamentally, we must write for someone other than ourselves – and at all costs or we risk failure.

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Speak your way to a book

There is more than one way to speak your way to a book: create a range of audios, do a series of speaking engagements, or simply dictating your book and getting it transcribed. Speaking offers a great amount of flexibility and a number of advantages that especially suit aspiring authors who prefer to communicate verbally rather than in writing. That said, some of the advantages of speaking your way to a book can be enjoyed by those who like to write as well, so the benefits are definitely transferable.

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Do you have concerns about writing a book

Do you have concerns about writing a book that are stopping you from getting your book written and published? I know many business owners who want to write a book - they are passionate about it, they want to express their ideas and they want to make their mark in the world but somehow, they keep delaying and prevaricating. Do you find yourself doing this too? If you do it might be worth addressing some of your concerns and fears so you can finally move on and get started with your book.

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Someone else has written your book

The fear that someone else has written your book is one that holds back many aspiring authors from writing their book. The only way to discover the answer to this question is to go and do some research (see my blog posts on online and bookshop research). Once you know the answer to this question, you can move forward. In the meantime, let’s look at some of the main triggers for that fear that someone else has written your book.

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Do you want to write a heart-centred book

When deciding to write a book, it is easy to get distracted by the temptation to write a purely marketing-focused or money-generating book for your business. But sometimes by focusing on the financial gains from writing a book you can miss your desire to write a more heart-centred book.

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Use your book to generate income for your business

To achieve anything with your book, you need to make sure you plan appropriately from the outset so that you choose the right topic and publish your book in the right format and at the right price. You also need a marketing plan because your book is only one element in a larger marketing strategy.

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How to handle a major competing book title

Books on the same topic are being written all the time. It is nuances like the design of the cover, the content, style of writing, expertise of the author, length of the book – and a whole slew of other factors that makes one book more appealing than another to a particular set of readers.

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How to Avoid the ‘Everything’ Book

I first came across the concept of the ‘everything’ book when I went to an event hosted by Raymond Aaron in London in 2012. It struck a nerve because I could see how easy – and unwelcome – it would be for any new writer to make the very easy mistake of writing the ‘everything’ book. What is the ‘everything’ book? Fundamentally, the ‘everything’ book is a book that lacks any real focus or that has a topic that is too broad. It presents too much information to the reader in a way that lacks any clear focus or purpose. Imagine meeting someone at a networking event and telling them everything you know when they ask you what your business is about. It isn't an appealing idea, is it? In fact, you are more likely to drive people away with too much than draw them in with selected information. It's the same with a book. When you have too much content you drive readers away. The 'everything' book is a trap that many new writers fall into. They end up writing ‘everything’ they know about their subject because they have not identified a specific question they are answering or problem they are resolving. A key problem of the 'everything' books is that it never get published or even finished because most are simply too overwhelming to complete. The writer gets sucked into the 'everything' nature of what she has burdened  herself with creating and, just as she is finishing, she thinks of something else she need to to add. The 'everything' book writer also always feels that there is something he has forgotten to say or left out in error. It's makes publishing terrifying because he feels as naked as the emperor with his new clothes - he worries that even though he thinks he has covered...

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How to do online market research for your book

The Internet is a vast ocean of information and it is easy to drown in it. That’s why, whenever you set out on the high seas of the Web, you need to have an idea of what you are looking for. Before you begin doing online market research for your book, you need to know what you are looking for and how to find it. I can almost guarantee that whatever your book – or indeed your business – is about it will have already been done by someone else; it is a crowded marketplace and if you expect to be alone in it, you will probably be disappointed. Given that you will find that someone else has already written ‘your book’ it is important to remember that no two people can write the same book, even if the title and topic are the same. You will always bring your own unique perspective, knowledge and personality to a book and it is this that will make your title stand out. What market research can do is to help you to see how you are different so you can emphasise that difference and use it to differentiate your book from others. That said, I know it can be demoralising to go snuffling around out there only to find someone has already done what you are planning to do. Do not let that get you down. Seeing that someone else has already done it can tell you a lot if you know how to interpret the information you get. How to do online market research for your book The obvious place to start looking for information about what other books are out there is, of course, Amazon. The second place is Google. What you can learn on Amazon: Amazon’s search results will tell you if there is another book with...

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How to do Market Research for Your Book in a Bookshop

Back in the day, when I was a commissioning editor, market research was pretty basic. It consisted of visiting a variety of carefully selected bookshops in London to see which, if any, books they had on their shelves that were on the same subject as the book I wanted to publish. To get the most comprehensive picture of the market, I always went to stores of differing sizes and locations around central London. I would also visit my local bookshop at the weekend and go to a bookshop in a suburb of London if at all possible. As I couldn't easily do research outside London, I would sometimes ask our sales reps for feedback as they spent a lot of their time visiting shops in smaller cities and towns. Our reps had often been in the business for decades and they were always useful sources of information, and opinion! As an aspiring author, you would probably expect to do most of your market research online because this gives you far more information than can be found in a local shop. That said, there are still some important lessons from my old-fashioned market research that may make you want to consider visiting a few shops. Here is what the shelves could tell me: If a bookseller stocked a book, it meant that it was selling (otherwise it would not have got shelf space). If there were more than two or three copies of one book on the shelf, it meant it was popular. If there were a lot of books on one subject area and on related subject areas, it meant that it was hot topic. If there was one book and it had been published a few years ago, it indicated a gap in the market (the book was stocked so it was selling but there...

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What Point are You at in Your Business and How Can a Book Help?

In my previous post, I asked “What Do you Want Your Book to do for Your Business?” and outlined some of the results a book can deliver. In this post, I am going to ask you the three key questions that will help determine not only where you are but what you need your book to do for you. Here goes… The Three Key Questions Here are the questions I want you to ask yourself so you can determine what you need your book to do for your business. This is important because it will influence the marketing strategies you use. There are many, many ways to market your business and your book – in fact the choice is overwhelming. Once you know what you want to achieve, you can focus on using the marketing technique that is most likely to bring you the result you want. What stage is your business at right now? Are you a start-up with no list and no clients? Do you have a steady stream of clients but want to start bringing in passive income? Are you ready to launch a well-developed business and need to get noticed? What do you most need to achieve in your business right now? Keep this simple and avoid just putting ‘money’. What do you want to do to get more money? Sell more products, get more clients How do you want to achieve this outcome? This bit is about what you enjoy doing when it comes to marketing and selling Do you want to get more speaking engagements, do more free exploratory sessions or get more traffic so you can sell more of your products? When you’ve answered these questions you will be able to construct a statement about your situation that looks something like this: I am in the start-up phase of my business...

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What do You Want Your Book to do for Your Business?

Yesterday, I listed the 10 Keys to Publishing Success. The first Key was to be clear about what a book can do for your business. I emphasise ‘your’ because this is about what you want to achieve. It is not about what someone tells you that you ‘should’ achieve. What do you want? Bear in mind that you can only answer this question from the point you are at right now. What you want right now may not be what you want in a year’s time so you can only work from where you are now. Stay in the present rather than projecting your situation too far into the future. If not, you may assign yourself a project you are not ready to complete and that will just result in you getting stuck. Tomorrow, I am going to help you figure out what it is that you want by asking three simple but significant questions. These will help you summarise where you are with your business so you can begin to figure out what you want and need right now. What can you achieve with your book? First, let’s remind ourselves what we can achieve by publishing a book. For now, I’m going to assume you ar Grow your mailing liste going to produce a Kindle book because this format offers you the most flexibility and requires the least investment financially. So, here is snapshot of what you can use your book to achieve for your business: Get more social media traffic Raise your profile Clarify your niche and target market Bring in revenue Provide a product pathway Raise your fees Generate leads for products and services Attract clients Attract joint venture partnerships Spearhead your marketing campaign Get more speaking engagements Get more PR and press As I say, this is a snapshot – the only limit is your imagination! Tomorrow, I will ask you the three key questions that...

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10 Keys to Successful Publishing

What is successful publishing? Publishing that results in a book that actually gets released, bought and read by your target audience. Easy right? Know why you are publishing your book and what you want it to achieve with it, both for you and your business. Write a comprehensive book project plan so you can make and record of all your decisions so you stay on track to the end of the project. Do your market research, look at other titles, look at what others in your field are writing about and make sure you understand the mind-set of your target market or ideal reader. Choose a title that reflects your message and the problem or issue your readers want to solve. Choose a publishing format that will work for your book and your business: Kindle, PDF or Print. Plan your book before you begin to write: choose a structure that works for your content. Create a writing schedule you can keep to: it needs to be challenging so you stay engaged but not so challenging that you fall behind. Be prepared to get help: feedback, editing, proofreading, marketing, technical help. Understand the purpose and activity of revising and completing drafts to get your book right. Write sales copy and marketing materials that will not only launch your book but keep it selling for a long time to come.

Looking for Inspiration

February 28, 2014 |  by  |  365 Day Blogging Challenge, Marketing, Writing  |  Share

How is it that at the very moment you decide you are going to write something - like a blog post or an article or even a book - that your mind goes blank? It’s as if your brain is playing a little joke:  “Oooh, she wants an idea, let’s hide them from her! Hee, hee!” It’s good old blank page syndrome and there is no cure. Or is there? I have just committed myself to 365 days of blogging and my Well of Inspiration and Great Blogging Ideas appears to be dry. I’m looking but there are no zingy ideas popping up to meet me as I sit down to write this, my very first post in the series. This is not good. The 365 Day Blogging Challenge As a little aside, let me put you in the picture…I am embarking on the 365 days of blogging following a gentle challenge from small business coach Judith Morgan (www.judithmorgan.com) . I had an exploratory session with her yesterday and we agreed that along with a couple of other tasks, I would get blogging. That’s some exploratory session when you come away with a game plan! So, in order to honour Judith’s commitment to me, I need to make this work and being a girl who likes a plan and a strategy, I am going to put one in place. I am determined to blog daily for a year and if I’m You can’t just wait for inspiration to come alonggoing to do that, I need to crack this inspiration issue. The truth is that I know that I can’t wait for inspiration to turn up before I begin writing. And I know that inspiration often turns up after the writing begins. However, I may not have time to free-write my way to inspiration every day, so I...

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