Get Inspired and Write Your Book

It's simple. When you get inspired, you will write your book. Starting a big project like writing a book is challenging. No matter how much we want to do it, sometimes we cannot break through the fears and doubts so we can get started. If you are frustrated by your own procrastinating habits when it comes to getting started with your book, you need to learn how to get inspired so you can finally get started with your book.

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How to set your publishing goal

There are many questions you need to ask yourself before you begin writing a book, but there is one question that is more critical than any other: what is your publishing goal? It is critical because in answering this question you are revealing to yourself your own level of self-belief in, and your commitment to, your intention of publishing a book. Now, before you switch off because I mentioned the word ‘goal’, hear me out. When I use the word goal, I also mean outcome, result and dream.

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No focus, no book

Yes, it’s true. A lack of focus is the single biggest factor that is likely to prevent you from publishing your book. Lack of time, money, ideas and clarity can all be solved, but lack of focus will block your book in every way possible. In other words: no focus, no book.

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Get your first draft finished

Do you need to get your first draft finished? If you are struggling to maintain your momentum and get your words on the page you are probably feeling frustrated and stuck.

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Set your publishing intentions

If you have not set your publishing intentions you are missing step one of the book publishing process – and that could be a big missed opportunity for you, your business and your book.

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Four keys to maintaining momentum with your book

Maintaining your momentum with your book is critical but when you are busy and distracted, this can be difficult to do. As I discuss in my free eBook 10 Simple Steps to Writing and Irresistible eBook that will Launch Your Business and Grow Your List Fast, publishing a book requires you to wear many different hats: business owner, writer, editor, publisher, sales manager… (to name but a few). This is why maintaining momentum with your book can be such a challenge. While one hat may fit you perfectly, others may not feel right at all.

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Am I capable of writing a book

One of the key reasons many aspiring authors don't even start their book is because they are dogged by the question: ‘Am I capable of writing a book?’ The root of that doubt lies in three places: Your ability to get through the process of writing a book. Your ability to write the number of words to create a book. Your ability to write sufficiently well to write a book

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Reconnecting with your book

We all have breaks from writing from time to time, but reconnecting with your book after a break can be tricky if you don’t have a strategy to get back on track. Here are some steps to take to make that process easier and more effective.

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The personal qualities and business skills needed to write a book

When it comes to taking on the challenge of publishing a book there are a number of personal qualities and business skills that will get your book done. These qualities and skills will be critical to your success. Some of the personal qualities you need include self-confidence, determination, resilience, leadership and courage. Business skills include: planning, organisation and the ability to manage your money, time and energy.

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Use your book to generate income for your business

To achieve anything with your book, you need to make sure you plan appropriately from the outset so that you choose the right topic and publish your book in the right format and at the right price. You also need a marketing plan because your book is only one element in a larger marketing strategy.

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How does your book fit within your business

Previously, I listed 10 top tips to help you get back on track with your book. Whether you are grappling with your structure, your topic or your content, these tips will give you some insight into how to solve the problem. Here are the top tips again: Top Tip 1: Get feedback, preferably from a professional editor Top Tip 2: Create a book plan so you know whether you have the right content Top Tip 3: Check the structure works by looking at the contents list Top Tip 4: Check your subject is right for your business and for you as an author Top Tip 5: Work out where this book fits within your business Top Tip 6: Make sure you are clear on your key points Top Tip 7: Create a new writing schedule so you can begin writing regularly again Top Tip 8: Finish writing before you start revising and editing Top Tip 9: Focus your book if you have too much content Top Tip 10: Add more detail if you have too little content Below are the details of the fifth tip on what you can do to get back on track with your book. If you are struggling with your book, it’s possible you need to look at your motivation for writing it in the first place, which means working out where a book fits within your business and getting clear on what it can do for you. Once you have a clear idea of how your book could work for your business you will find it easier to create an overall vision for your book. Top Tip 5: Work out how your book fits within your business If you don’t know where your book fits in your business, it’s easy to think it is a peripheral extra bit of work rather than a product that has the power to...

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Create a Book Project Plan

Rescue Your Unfinished Book Top Tip 2: Create a Book Project Plan Previously, I listed 10 top tips to help you get back on track with your book. Whether you are grappling with your structure, your topic or your content, these tips will give you some insight into how to solve the problem. Here are the top tips again: Top Tip 1: Get feedback, preferably from a professional editor Top Tip 2: Create a book plan so you know whether you have the right content Top Tip 3: Check the structure works by looking at the contents list Top Tip 4: Check your subject is right for your business and for you as an author Top Tip 5: Work out where this book fits in your business Top Tip 6: Make sure you are clear on your key points Top Tip 7: Create a new writing schedule so you can begin writing regularly again Top Tip 8: Finish writing before you start revising and editing Top Tip 9: Focus your book if you have too much content Top Tip 10: Add more detail if you have too little content Below are the details of the second tip on what you can do to get back on track with your book.  Top Tip 2: Create a Book Project Plan If you don’t have a book plan and a vision for your book, create one. You can use this to help you decide how to edit your content so you can move forward with your book. If you started your book with a plan, you would be miles ahead of most aspiring writers. Most authors only have a rough plan or idea of what they want to achieve with their book, but few have the kind of detailed book project plan that can pick you up when you lose your way. A plan can keep you on track because it...

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What Point are You at in Your Business and How Can a Book Help?

In my previous post, I asked “What Do you Want Your Book to do for Your Business?” and outlined some of the results a book can deliver. In this post, I am going to ask you the three key questions that will help determine not only where you are but what you need your book to do for you. Here goes… The Three Key Questions Here are the questions I want you to ask yourself so you can determine what you need your book to do for your business. This is important because it will influence the marketing strategies you use. There are many, many ways to market your business and your book – in fact the choice is overwhelming. Once you know what you want to achieve, you can focus on using the marketing technique that is most likely to bring you the result you want. What stage is your business at right now? Are you a start-up with no list and no clients? Do you have a steady stream of clients but want to start bringing in passive income? Are you ready to launch a well-developed business and need to get noticed? What do you most need to achieve in your business right now? Keep this simple and avoid just putting ‘money’. What do you want to do to get more money? Sell more products, get more clients How do you want to achieve this outcome? This bit is about what you enjoy doing when it comes to marketing and selling Do you want to get more speaking engagements, do more free exploratory sessions or get more traffic so you can sell more of your products? When you’ve answered these questions you will be able to construct a statement about your situation that looks something like this: I am in the start-up phase of my business...

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What do You Want Your Book to do for Your Business?

Yesterday, I listed the 10 Keys to Publishing Success. The first Key was to be clear about what a book can do for your business. I emphasise ‘your’ because this is about what you want to achieve. It is not about what someone tells you that you ‘should’ achieve. What do you want? Bear in mind that you can only answer this question from the point you are at right now. What you want right now may not be what you want in a year’s time so you can only work from where you are now. Stay in the present rather than projecting your situation too far into the future. If not, you may assign yourself a project you are not ready to complete and that will just result in you getting stuck. Tomorrow, I am going to help you figure out what it is that you want by asking three simple but significant questions. These will help you summarise where you are with your business so you can begin to figure out what you want and need right now. What can you achieve with your book? First, let’s remind ourselves what we can achieve by publishing a book. For now, I’m going to assume you ar Grow your mailing liste going to produce a Kindle book because this format offers you the most flexibility and requires the least investment financially. So, here is snapshot of what you can use your book to achieve for your business: Get more social media traffic Raise your profile Clarify your niche and target market Bring in revenue Provide a product pathway Raise your fees Generate leads for products and services Attract clients Attract joint venture partnerships Spearhead your marketing campaign Get more speaking engagements Get more PR and press As I say, this is a snapshot – the only limit is your imagination! Tomorrow, I will ask you the three key questions that...

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What is Your Reason for Writing a Book?

Why do you want to publish a book? At first glance, the answer to this question seems obvious. With a book you can raise your profile, promote your business, generate income, attract clients…the list is endless. Today, I’m going to focus on just three key business benefits of writing a book so you can begin to consider why you want to be an author. This is not an exhaustive list but I hope it gets you thinking about why you do things in your business. It is easy to gloss over the reason why we do things, especially when it comes to growing and developing our businesses. We often start projects or consider marketing or promotional strategies without giving enough time to consider why we are doing them. This can make it easy for us to lose our way and forget what the purpose of the project is if we get distracted or the project gets difficult (as all projects tend to do at some point). I hope this exploration of just three benefits of writing and publishing a book will help you to connect with your Big Why in relation to becoming an author. Benefit 1: Reach When you publish a book you extend the reach of your business beyond your own networks and the existing traffic capabilities of your website, which means you are able to reach more people.  The biggest example of this is a Kindle book, although there are ways of extending your read with print and PDF eBooks. When you extend your reach you can: Attract visitors to your site so you can grow your mailing list. Generate leads for your products and services. Connect with people who you might not have known about your work otherwise. Benefit 2: Authority When you publish a book, you confirm your status as an expert. This brings enormous benefits,...

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