9 Key Benefits of Writing a Short eBook
Publishing a high-quality book of any kind is a great thing to do. It showcases your expertise so you can attract people to your list and find new clients. Somehow, putting something in writing – and doing it well – instantly conveys the message that you are knowledgeable, capable and confident in yourself and your topic.
The only other form of communication that conveys a similar aura of mastery is giving a speech or making a live presentation. Both are seen as challenging and scary things to do. By taking on something that others find difficult you enhance your profile. Others see you as dynamic, action-oriented and brave. That will earn respect and recognition, which is a great first impression to give when you are growing your list and building your business.
If you believe writing a book has to be a time-consuming and slow process, I am here to show you that there is another way, and it’s called an eBook (Kindle, Nook, Kobo or iBook).
What are the benefits of writing a short eBook (of any kind)?
Before we get into the specific benefits of writing a short eBook, let’s quickly recap the benefits of writing any book. Here are a few of them. I call them the 3Cs and the 3Rs.
- Confidence (you step out of your comfort zone by writing and publishing a book and so your confidence and self-belief are raised).
- Clarity (by writing down your message, you gain greater clarity around what that message is and why it is important to you and your audience).
- Connection (very simply, books connect you with your audience over time and space and because your readers read your words using their own internal voice).
- Reach (you play on a bigger stage by making yourself searchable on Google and accessible via Amazon. This means you increase your reach and so garner more opportunities of all kinds, from press and PR to speaking engagements).
- Reputation (you raise your profile by affirming the value of your expertise, knowledge and experience).
- Revenue (your book becomes the starting point for products and services that have the capacity to form multiple income streams and develop a client pathway).
However, if writing a full-length book and publishing it in print is too daunting (or if you want to become a published
author fast), writing and publishing an eBook is an option you might like to consider. It may not be your ultimate publishing dream – that may still be a printed book – but an eBook can still work hard for you and move you closer to your publishing and business goals.
Here are the 9 key Benefits of writing a short eBook:
One of the biggest benefits of writing a short eBook is that you need to write fewer words: 8-10,000 is enough. This is far fewer words than you need for a standard printed book, which generally works best when it is longer (I recommend a minimum of 25,000 words). A printed book needs to be longer so it can fill enough pages to look like value for money. As consumers, we still equate the size of book with its value even when the value of the book is in the content. It is far harder to convince someone to pay a regular price for a thin book than it is for a thick one.
A shorter book is faster to write – you can even use existing material such as blog posts or articles (as long as the work has been rewritten for the book to avoid breaking Amazon’s rules). But regardless of whether you are using existing material, it takes far less time to write the necessary 8-10,000 words for an eBook than it does to write 25,000+ words for a printed book. This makes writing an eBook faster, but it isn’t just the writing that takes less time, the rest of the work needed to get the book published takes less time, too. Honing a concept is faster, deciding on the content is quicker and getting the book edited and published takes far less time for a short eBook than it does for a longer printed book.
A short book, by necessity, must be extremely focused and often very practical – it works best when it has one key point or aims to share how to implement one strategy, solution or method. This makes an eBook the perfect conduit for your expertise and knowledge. What this means you have fewer decisions to make about what to include in your book making it far easier to conceptualise and plan. You simply choose a tightly niched topic and write the equivalent of six or seven blog posts (each around 1200 words) and hey presto! you have a book.An eBook can work hard for you and move you closer to your publishing and business goals. Click To Tweet
A short eBook provides maximum flexibility to you and your business. For a start, you can write one short and very focused eBook to get started. After that you can write another and build a series of short eBooks that are all related to your core area of knowledge or experience. Ideally, you would plan a series from the start, but as the books are electronic, you can easily adapt them and republish them further down the line if you need to.
eBooks are generally priced lower than printed books so they fall into the ‘no brainer’ category of purchasing decisions for your readers, which widens your reach and helps you to build an audience. If you create a series of short eBooks, you can cross-promote them, too.
Having one or more short eBooks is also useful for growing your list and attracting new clients. The more books you have, the more likely you are to help someone solve a problem they are having. If you build free downloads into each book, you will increase the likelihood of a reader joining your list so you can stay in touch with them.
7. Attract new clients
If you meet someone at a networking event who is interested in what you offer, you can recommend your book knowing it is focused enough to provide a solution to them and so increasing the likelihood that they will be interested in working with you.
8. Marketing focus
Whether you have one book or a series, you can focus your marketing around key points or build on the content in your book when writing blog posts, giving presentations or writing posts in social media. If you have a book series, you can recommend a different book each month according to what area of your business you are promoting. Having more books means you reach more people more often as you can meet more people with their problem and help them find a solution.
9. Small budget requirement
You need a far smaller budget to create a short eBook than you do a longer print book. For a start, there is less content to edit so your editorial bill will be lower, you can probably proofread it yourself once it is formatted. Getting a book formatted and produced for electronic publication is far, far cheaper than getting it designed for print, even if you use a Print on Demand template.
All in all, publishing a short electronic book offers huge benefits. Of those I have listed, I believe the length, the simplicity and the flexibility are the eBook’s greatest assets. Contact me to arrange a FREE ‘Plan Your Business-Building Book' session so I can help you write and publish your eBook in just a few weeks.
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