I was flicking through Facebook this morning when I saw a post from an author (we’ll call her Maria) bemoaning her lack of sales. Several people posted replies telling Maria’s her covers and series titles weren’t working. Hmm. Was it possible that a bad cover and confusing series title could prevent ANY sales? I wondered.

I decided to read on…

Someone else pointed out a...

A year or so ago, when podcasting was just starting to get big, I set about finding out what it would take to start my own podcast.

It was THE thing to do at the time and it looked like a great marketing strategy – everybody loves podcasts! (Don’t they?)

I imagined it would be relatively easy to do (it’s just recording audio, right?) and wouldn’t take up too much of my...

How do you decide what to write about in your book? If you have some ideas already, how do you know if any of them are any good? Choosing a book idea can lead to a lot of soul-searching and procrastination. This can really keep you stuck. But remember, there’s no such thing as a perfect idea, it develops as you work on it. So, begin with the mindset of an explorer and you’re far...

A Fast Guide to Print Publishing

You can’t ignore the power of a printed book. It has a physical substance that can’t be matched by digital forms of communication, like ebooks, courses and talks. It's one of the reasons why a printed book feels more valuable to a buyer, even though it’s the words and ideas that deliver the real value.

But what are your print publishing...

Despite the opportunities offered by digital publishing, it still doesn’t resonate with  business owners in the same way that print does. That’s a shame, and I'm going to tell you why in this short guide to digital publishing.

What is digital publishing?

Very simply, digital publishing is all about producing electronic books – books you read via an app or a device such as...