If sitting down to write a book seems daunting, you might like to blog your book instead. This method of writing has many benefits including getting two jobs done in one go: blogging regularly and publishing a book.

It is a method that can be used in an exploratory way and in a very organised and deliberate way. In other words, you can use it to suit your preferences, timescale and situation. Here are three methods you can use to blog your book.

1.     Start with the end in mind

If you have a well-developed book idea, this is a great solution for getting your book done. Once you have your idea mapped out, you can develop a detailed book plan and a thorough project plan so you know what you are writing, why you are writing it and in what order.

You can also set the number of blog posts you want to write for your book on a weekly basis so you will always be on track with your schedule. The beauty of this method is that it is so flexible. Once you have your book plan worked out, you can decide when and how to write it. You can choose to:

  • Write specific sections of a whole chapter over a week or more.
  • Write part of one chapter one day, and another chapter the next.
  • Write a lot of blog posts together or over a longer period.

You can break your book into sections of whatever length suits you. So, if a chapter is 5000 words long, and has seven main headings, you can break the chapter into seven short blog posts. If another chapter has fewer sections, you can choose whether to write fewer, longer posts or whether to break that chapter into more, smaller parts.

When you have a detailed plan in place, you can write the parts of the book you want to write in any order, you don’t have to write the whole of one chapter consecutively. Of course, you may suffer the same doubts and confusion as any writer at some point during the writing of your book, but the blogging method gives you the freedom to explore other ideas if you wish and decide later what to incorporate into the book and what to leave out.

Writing your book via a series of blog posts with a detailed plan makes great sense but it isn’t the only way, so if your ideas are less developed, or you want to allow your book to emerge, you might like to take a less structured approach.

2.     Discover your book through writing blog postsblog to book

If you don’t have a clear idea of the book you want to write, you could do worse than begin to discover your book through writing blog posts. Using this method is a bit less organised and you may end up writing a lot of material you don’t use in your book, but that’s fine. You are blogging as well, and this is a more relaxed way of approaching your book.

You can write a series of posts on themes that interest you, write a series of ‘hbow to’ practical posts and others that help you to work out or develop your message. This exploratory approach can enable you to discover ideas, opinions, approaches and solutions that you might not have found using a more prescriptive method.

As you write more blog posts, you will get a clearer sense of what you want to say in a book. If you are just starting out with your book or your business, this method will give you the space to think and the opportunity to respond to the ideas and themes that emerge over and over again. If you trust your intuition, you can begin to see patterns in your writing, both in terms of your approach and your topic, and you can use these to guide your book-writing plans.

Once you have a better idea of what you want to write a book about, you can start to work on a title, develop a content plan and a project outline so you ensure your book will work for your business. When you have this in place, you can begin to work out where the gaps are in what you have written so you can begin to fill them in.

Whichever method you choose to create your content (and you may end up using a mixture of the two), you will need to decide whether to edit the book yourself or ask an editor to bring it all together into a coherent whole.

3.     The random blog post method

The final approach you can use is far more random but could be equally effective. If you decide to blog every day for a period of days – maybe 30 or 60, for example – you will have vast amounts of material that you can mould into a book.  You can pull a book together made up of your top tips or key methods for getting a technical job done. You can also create a book made up of inspiring ideas, for example, so the book you write doesn’t have to be practical or technical.

This method is great if you already have a lot of blog posts written as you can look at the material you have and allow one or a series of books to emerge from it. You can then choose to edit the material yourself or pass the job along to an editor. This is a great way of creating a quality title very quickly.

Writing regularly has many benefits, from making it easier to create a book to developing your writing style.  Creating a book from your blog posts can make blogging more purposeful as it gives you an additional benefit on top of the blogging itself. It can also help you to keep blogging regularly, which can not only help to develop your traffic and your mailing list but give you the space to develop your authorial voice.

So, if you choose to blog your way to a book, you can expect many benefits, including regular blogs and, of course, a book.

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        »  Editing – why, how much and when?
        »  Use your book to generate income for your business
        »  Publishing a resources guide

Deborah Taylor
Deborah Taylor

Hi, I'm Deborah Taylor and I'm a publishing consultant and book-writing mentor. I work with established business owners who want to share their message by writing a book but are struggling to get started (or finished). I help them write, publish and launch a stand-out, attention-grabbing book that will raise their profile, reach more of their ideal clients and grow their business. I am a trained editor with over 15 years' publishing experience with major blue-chip UK publishing companies such as Hodder & Stoughton, BBC Books, Cassell and Pearson. I have produced books on every subject under the sun and with professinals and experts from a wide range of professions, from chefs and gardeners to life coaches and career consultants. I would love to help you write a book you love and that will raise your profile, attract new clients and bring you exciting new business opportunities.