Publishing

I was flicking through Facebook this morning when I saw a post from an author (we’ll call her Maria) bemoaning her lack of sales. Several people posted replies telling Maria’s her covers and series titles weren’t working. Hmm. Was it possible that a bad cover and confusing series title could prevent ANY sales? I wondered.

I decided to read on…

Someone else pointed out a few reasons why Maria’s Google and Facebook ads weren’t leading to sales and then said the market was very slow at the moment…

Despite the opportunities offered by digital publishing, it still doesn’t resonate with business owners in the way that print publishing does. And that’s a shame.

What is digital publishing?

Very simply, digital publishing is all about producing electronic books – books you read via an app or a device such as a tablet or e-reader. The most well-known digital publishing format is Amazon’s Kindle, which makes books available via its app and e-reader. The alternatives to Kindle include as Apple’s…