How to do Market Research for Your Book in a Bookshop

Back in the day, when I was a commissioning editor, market research was pretty basic. It consisted of visiting a variety of carefully selected bookshops in London to see which, if any, books they had on their shelves that were on the same subject as the book I wanted to publish. To get the most …

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Procrastination: Ditching the Block that Stands Between You and Your Book

We all procrastinate; we may procrastinate about different things but we all do it nevertheless. Usually, we procrastinate most when we are about to do something that we find challenging or when we are stuck in some way. Procrastination usually takes the form of doing something that is unimportant or doing something mindless. If you …

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What to Include in Your Book Blueprint

A comprehensive book project plan is a blueprint for success. That is why it is important to make sure your book blueprint includes decisions about all the key elements to do with the production of your book, from the basic specifications to a detailed marketing strategy. Putting this kind of document together takes time and …

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What Point are You at in Your Business and How Can a Book Help?

In my previous post, I asked “What Do you Want Your Book to do for Your Business?” and outlined some of the results a book can deliver. In this post, I am going to ask you the three key questions that will help determine not only where you are but what you need your book …

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