Yes, it’s true. A lack of focus is the single biggest factor that is likely to prevent you from publishing your book. Lack of time, money, ideas and clarity can all be solved, but lack of focus will block your book in every way possible. In other words: no focus, no book.
When I started writing my first book, I made the same mistake that many new authors make: I opened a page in Word and started writing. Okay, maybe it wasn't quite that bad, but I didn't do much more than put together a rough contents page first. Then I started writing...What did I get? A book that was a big old muddle!
The Internet is a vast ocean of information and it is easy to drown in it. That’s why, whenever you set out on the high seas of the Web, you
Back in the day, when I was a commissioning editor, market research was pretty basic. It consisted of visiting a variety of carefully selected bookshops in London to see which,
A comprehensive book project plan is a blueprint for success. That is why it is important to make sure your book blueprint includes decisions about all the key elements to