Book-Launch Your Business

Publishing imperfectly – why having a publishing standard matters

When I worked in publishing, we had to find a balance between the need to meet deadlines and the requirement to publish to a high standard. You notice I said “to a high standard”, not “perfect”. That’s because getting each book published was also of high importance (you don’t get far if you don’t get the book out into the market).

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Book-Launch Your Business

Do mistakes matter in a book?

Do mistakes matter in a book? It is a question I often see being asked by self-publishing authors who are reluctant to spend a lot of money on editorial support. The simple answer is 'yes'.

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Book-Launch Your Business

Surviving the book production process

The book production process is definitely a challenging part of getting your book published. There are four distinct phases to the publication process: conceptualizing and planning, writing and revising, production, and marketing. In my view, as a business owner there is a fifth process, too, and that is monetizing – the process of turning your book into a money-making product or one that significantly develops and grows your business in some way. Today, though, I’m going to focus on the book production process because it is a place that many self-publishing authors get stuck, especially if they want to get their book published in print.

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Book-Launch Your Business

Speak your way to a book

There is more than one way to speak your way to a book: create a range of audios, do a series of speaking engagements, or simply dictating your book and getting it transcribed. Speaking offers a great amount of flexibility and a number of advantages that especially suit aspiring authors who prefer to communicate verbally rather than in writing. That said, some of the advantages of speaking your way to a book can be enjoyed by those who like to write as well, so the benefits are definitely transferable.

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Book-Launch Your Business

The final stage in getting your book done

The final stage in getting your book done is often the hardest because it involves a technical process that can be difficult to understand, and because it can involve working with other people. This can quickly turn into a stumbling block that keeps you turning back to more revisions, and endless delaying unless you finally begin the publication process itself.

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Book-Launch Your Business

Choose the best format for your book

When you write a book, there is a lot to consider and one of the most important decisions you have to make is choosing the best format for your book. You may wonder why format is important and why you need to decide about it before you begin writing. After all, you could publish your book in a number of formats, so why do you need to choose? Here is a summary.

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Book-Launch Your Business

What would success mean for your book right now

Success does not necessarily mean finishing your whole book, achieving bestseller status or growing your list by hundreds or even thousands. Of course, all of those achievements are huge and big indicators of success. While those pinnacles may be what we all dream of want for our books, we know that smaller achievements can be experienced as significant successes as they take us forward on the path of developing our businesses.

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