Book-Launch Your Business

Publishing imperfectly – why having a publishing standard matters

When I worked in publishing, we had to find a balance between the need to meet deadlines and the requirement to publish to a high standard. You notice I said “to a high standard”, not “perfect”. That’s because getting each book published was also of high importance (you don’t get far if you don’t get the book out into the market).

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Book-Launch Your Business

Surviving the book production process

The book production process is definitely a challenging part of getting your book published. There are four distinct phases to the publication process: conceptualizing and planning, writing and revising, production, and marketing. In my view, as a business owner there is a fifth process, too, and that is monetizing – the process of turning your book into a money-making product or one that significantly develops and grows your business in some way. Today, though, I’m going to focus on the book production process because it is a place that many self-publishing authors get stuck, especially if they want to get their book published in print.

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Book-Launch Your Business

Edit-Amend-Check

People often think I’m joking when I say the publication process takes about 12 weeks. “Why on earth does it take so long?” they ask. And there is a simple answer: because in publishing, you go through the edit-amend-check process time and time again until (hopefully) everything is correct, and you are as sure as you can be that the book is error-free (or as error-free as is humanly possible).

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Book-Launch Your Business

The final stage in getting your book done

The final stage in getting your book done is often the hardest because it involves a technical process that can be difficult to understand, and because it can involve working with other people. This can quickly turn into a stumbling block that keeps you turning back to more revisions, and endless delaying unless you finally begin the publication process itself.

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