Book-Launch Your Business

Publishing imperfectly – why having a publishing standard matters

When I worked in publishing, we had to find a balance between the need to meet deadlines and the requirement to publish to a high standard. You notice I said “to a high standard”, not “perfect”. That’s because getting each book published was also of high importance (you don’t get far if you don’t get the book out into the market).

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Book-Launch Your Business

Three unwelcome truths about book publishing

Over the years, I have come across three unwelcome truths about book publishing that almost every author I have ever met trips over. For self-publishing authors, these three truths are the biggest obstacles to they encounter in publishing their book. In fact, these issues are so huge for aspiring authors that they eclipse the far greater opportunities offered by having a book. So what are these three truths and how can you keep moving towards your goal regardless of their existence?

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Book-Launch Your Business

How to survive the publication process

Many self-publishing authors worry about being able to survive the publication process. And that isn't surprising because it is a demanding time: finding an editor, knowing how much to pay them, understanding what they do, knowing how to handle having your book edited, knowing what to do to get the book formatted or designed and so it goes on.

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Book-Launch Your Business

Surviving the book production process

The book production process is definitely a challenging part of getting your book published. There are four distinct phases to the publication process: conceptualizing and planning, writing and revising, production, and marketing. In my view, as a business owner there is a fifth process, too, and that is monetizing – the process of turning your book into a money-making product or one that significantly develops and grows your business in some way. Today, though, I’m going to focus on the book production process because it is a place that many self-publishing authors get stuck, especially if they want to get their book published in print.

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Book-Launch Your Business

Edit-Amend-Check

People often think I’m joking when I say the publication process takes about 12 weeks. “Why on earth does it take so long?” they ask. And there is a simple answer: because in publishing, you go through the edit-amend-check process time and time again until (hopefully) everything is correct, and you are as sure as you can be that the book is error-free (or as error-free as is humanly possible).

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Book-Launch Your Business

Am I capable of writing a book

One of the key reasons many aspiring authors don't even start their book is because they are dogged by the question: ‘Am I capable of writing a book?’ The root of that doubt lies in three places: Your ability to get through the process of writing a book. Your ability to write the number of words to create a book. Your ability to write sufficiently well to write a book

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