Book-Launch Your Business

How to survive the publication process

Many self-publishing authors worry about being able to survive the publication process. And that isn't surprising because it is a demanding time: finding an editor, knowing how much to pay them, understanding what they do, knowing how to handle having your book edited, knowing what to do to get the book formatted or designed and so it goes on.

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Book-Launch Your Business

Surviving the book production process

The book production process is definitely a challenging part of getting your book published. There are four distinct phases to the publication process: conceptualizing and planning, writing and revising, production, and marketing. In my view, as a business owner there is a fifth process, too, and that is monetizing – the process of turning your book into a money-making product or one that significantly develops and grows your business in some way. Today, though, I’m going to focus on the book production process because it is a place that many self-publishing authors get stuck, especially if they want to get their book published in print.

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