Get Inspired and Write Your Book
It's simple. When you get inspired, you will write your book. Starting a big project like writing a book is challenging. No matter how much we want to do it, sometimes we cannot break through the fears and doubts so we can get started. If you're frustrated by the way you procrastinate about starting your book, you may find you can break the pattern by learning how to inspire yourself.
Where does inspiration come from?
The word ‘inspire’ means to inhale or take in air. You can read the dictionary definition of inspiration here. It’s that gasp of wonder you make with wide eyes when you are amazed and transfixed with delight. Can you imagine feeling like this about your book?
If not, you need to find a way to get inspired so you begin to step into a place of wonderment and delight in relation to your book.
The easiest way to get inspired to write you book is to focus on the change it will deliver. That change may be emotional, like having more confidence or it may be material, like making more money. It will probably be a combination of both because change tends to have a holistic impact on us. When we feel better we do better and when we do better we feel better.
How can you get inspired?
To discover the root of your inspiration you first need to consider everything you can do with your book once it is published. To get you thinking, here is a quick run-down of the kinds of things you can do with your book when it is finished. You can choose to do all of them over a period of time or just one. It’s up to you.
- Share your message, inspire others and make a difference in the world.
- Build your list (there are several ways you can use your book to do this).
- Create leads for your products and services by putting links in your book.
- Give your book away to potential clients, partners and contacts at networking events and other live events.
- Become a bestselling author with and enjoy all the benefits that this status confers on you.
- Give your book away as part of a workshop you are giving (free or paid for).
- Sell your book from the back of the room after a presentation or talk you give.
- Raise your confidence in your knowledge, method or skills.
- Create a range of related products all based on the key topic of your book.
- Raise your media profile and get tv, radio and press opportunities.
- Become better known and more respected in your field so you can form great partnerships with other business owners, get introduced to their contacts and grow your locus of influence fast.
- Raise your fees and command more attention from your peers and your clients.
- Become an authority in your field and a go-to person on your topic.
- Demonstrate your knowledge and expertise to your clients – especially useful when you sell a service and need to convince people you can do what you say you can do.
- Gain access to a vast market of book buyers by being published on a huge sales platform like Amazon and coming up on the first page of Google searches.
How to get inspired
Take one of these potential outcomes and start to explore it in your mind. For example, let’s say you decide to set yourself the goal of attending 20 networking events in one month in order to grow your list, find clients and raise your profile and that of your business (by the way, I know someone who started his business this way, so I know it works).
- First, imagine that at each event, as well as giving away your business card, you give away at least 5 copies of your book. You give them to prospective partners, clients and other influential contacts. These are the people who express more than a passing interest in you and what you do so you already know your book has a high chance of having an impact.
- Next, start to imagine what might result from that one month of intensive networking with your book. What might happen? How might that one marketing strategy (networking and giving away your book) do for your business? How many new clients might you get? How much more might you decide to charge for your services? How many high-quality leads might you be able to add to your mailing list?
Of course if you attended 20 events in a month and just gave away your business card and had some great conversations with people who were very interested in your business, you could still get a great result. But by giving away your book, those contacts are going to remember you, they are probably going to read your book (even if it’s just a part of it) and they are going to have a better understanding of what you do, who you are and what you stand for. Even if they do not work with you themselves, they may well recommend you or your book to someone else, give your book to someone else or talk about you to other people.
From this one example, you can probably start to see the power that your book gives you. So whenever you begin to think about what your book might do for you, just pick one idea about how you could use it in your business and play it out.
When you have chosen the outcome you want from publishing your book and you feel inspired, write down or record your vision. Play it back to yourself. Read it. Engage with your vision. Make it bigger, bolder and brighter. Keep playing this movie in your mind, and you will feel all the excitement you need to motivate and drive you forward with your book.
This isn’t a cheap trick. Your mind will be programmed for success with your book. Your unconscious mind will get the message that this book is important. You will start to notice opportunities to promote your book before it is even written and published and this will give you a huge amount of self-belief and momentum.
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