Why publishing a book requires partnership
While writing a book is in general a solitary occupation, publishing a book requires partnership. You need the input of others (mentoring, feedback, endorsements) and the support of a team (editor, designer) to get your book out there.
Partnership in traditional publishing begins when the author partners with the publisher to get their book published. There are teams around the author (agent, reviewers) and teams in the publishing hours (formed of the publishing staff). Together the publishing team and the authorial team work together get a book conceptualised, written and published.
As a self-publisher, you may think that partnership is going to be the one element you will miss by producing your own book. But that is not the case. The opportunities for partnership are still there. You can hire a coach or mentor for guidance and support, join a group dedicated to self-publishing for feedback, approach business peers for endorsements and hire freelancers for technical work.When it comes to writing and publishing your book, having a partnership with at least one person will make the publication process far easier to engage in. Click To Tweet
Ideally, find a partner who can guide and support you through the process and a team who can provide the technical expertise you need to do the work you can’t do yourself.
In my ebook, I describe the many hats a self-publishing entrepren-author has to wear: publisher, writer, editor. The publisher is akin to the business owner and takes care of all the planning, marketing and business decisions. The writer, of course, does the research, planning and writing of the book. (The writer may also come up with the book concept, but sometimes it is the publisher who does that.) The editor does all the production work: copy editing, proofreading, project management, formatting, briefing (artists, designers) and the inputting of corrections onto proofs.
You may not wear all of these hats (although you will probably wear both the publisher and author hats) but you may only loosely wear the editor hat when it comes to managing your team of freelance suppliers. It will be your skillset, your budget, your schedule and your confidence that will determine how many of these hats you wear. For example, you may decide to hire a coach or mentor to guide and support you through the whole writing and publication process and also provide you with your editorial and design team rather than work towards publication alone.
One valuable element the team and partnership elements add is perspective. This is more than feedback or support because it combines knowledge of the market, of books, of your business and your book to see 360 degrees around the entire project. It is easy to get tunnel vision when producing any product, especially one born of your own ideas, beliefs and experience. It takes the perspective of others to notice where a concept isn’t working or where it could work better.
It is impossible for one person to have all the skills, perspective and abilities to do every job in the publication process. That doesn’t mean that you can’t do it nor does it mean that people haven’t tried to do it, either to save time or money. But if your book is going to achieve what you want it to achieve, and if it is to fulfill the ambitions you have for it, you need to invest in partnership and team.
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