Why you need to reach out with a book
If you want to succeed in business, you need to get in front of your target audience as often as possible and with the least amount of effort. Specifically, you need to make your business more visible to the right people more often. This is why publishing is such a tempting prospect for many solo business owners because with a book it is possible to expand your reach far beyond your existing network. What is more, once you have done the up-front work, you can reach your audience 24/7 with little or no effort.With a book it is possible to expand your reach far beyond your existing network. Click To Tweet
Your only task is to make sure your book meets the needs of your market. That is nowhere near as tricky as it sounds and it is a lot less work than endlessly chasing new contacts through social media and networking events (although your book will enable you to gain greater traction when you utilise these key marketing strategies).
Let's talk about reach
Reach is the first priority of any business because without it, the rest is simply fantasy. You can create the best products and services in the world but if you do not have an audience you are wasting your time. This is why list-building is such a big deal and why every business owner is so keen to connect with you, add you to their list, get you to Like them, follow them and engage with them.
Achieving an adequate level of reach is a challenge for most solo business owners because achieving it on a consistent basis is hard work. It also generally demands that five key factors be in place:
- Funding (for both online and in-person networking).
- System (so the target audience can be reached consistently).
- Time (so the system can be set up and implemented to begin with).
- Technical ability and personal skills (so the system will deliver the desired results).
- Consistency of effort (so the entire system is put into action repeatedly).
Now, I'm not going to pretend that publishing a book is going to replace the need for an effective marketing system, but it does offer a simple rinse and repeat method of reaching out that has the potential to enhance and support all other marketing efforts.
A book also provides the business with an entry ticket to one of the world's busiest marketplaces: Amazon. This alone with bring:
- Visibility for the entire business.
- Credibility with the target audience.
- Opportunity for influence and to build relationships.
What a book delivers is the chance to build a pathway that leads directly to your products and services. This is what you need if your business is going to grow.
Expand your reach with a book
Successful publishing is all about turning your potential into reality; it's all about taking a simple idea, expressing it clearly and creating a product that brings visibility to your business. From that point, you need to turn as many members of your audience as possible into followers and fans so you can build your own responsive micro-market.
It is undoubtedly true that any business owner can expand his or her reach with a book. It does require thought and insight to produce the right book at the right time for the business. It requires time to get the book written and published and it requires organisation to ensure the pathway is there between your book and your business. Finally, your business needs to be ready to convert the interest you gain so your readers turn into customers and clients.
Reach, though, is the first goal. Reach more people and you will have a more thriving business. You will grow more quickly and have more consistent revenue into your business. Publish a book, reach your target market and grow your business. It really can be that simple.
Do you want to reach a wider audience? Is a book the right way for you to grow your business? If you're not sure or if you want to discuss your publishing potential, contact me to arrange a free consultation. I look forward to speaking to you about your book.
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