There is more than one way to speak your way to a book: create a range of audios, do a series of speaking engagements, or simply dictating your book and getting it transcribed. Speaking offers a great amount of flexibility and a number of advantages that especially suit aspiring authors who prefer to communicate verbally rather than in writing.
That said, some of the advantages of speaking your way to a book can be enjoyed by those who like to write as well, so the benefits are definitely transferable.
The advantages of speaking your book
Speaking your way to a book has many advantages for many aspiring authors. For example:
- If you prefer to speak than to write it is an easier way to get your ideas recorded.
- Speaking your book is often faster than writing because you get less bogged down in the writing process itself.
- You can use audios, webinars and speaking engagements to test ideas, get feedback on your ideas.
The other advantage is that if you like to work your ideas out by speaking, this method allows you to roam around with great freedom. Clearly, though, this can have its disadvantages, too.
The disadvantages of speaking your book
Inevitably, speaking your book also has some downsides. First of all, if anything, speaking your book requires you to have an even tighter book structure worked out. This is because it is very easy to get carried away with your ideas and end up on an entirely unrelated topic or idea. When you work out your book content, you will need to think about what is going to make a good presentation as well as a good book chapter. In many respects, they are one and the same: they should be engaging, relevant to your target market and self-contained.
It is possible than not every chapter will make a good presentation so you may need to choose the best content to develop into that format. Other parts of the book can then be put together in whichever way you choose. You can still speak the content, of course, but you can choose to create webinars, audios or videos or simply to record your content for transcription. Making these decisions and doing this work may actually take more time but you it could have a huge advantage when it comes to marketing your book.
The other key disadvantage is that it may take a lot more editing and revising to take your book to from being great in audio form to being great in written form. You can turn this job over to an editor, of course, and this is probably a good idea if you want to get your book done quickly and with the least amount of pain.
One of the key advantages of speaking your way to a book via speaking engagements is that you can tell your audience about your book and encourage them to join your list so they can be notified when it is published. You can also offer them an incentive to do this either before publication or afterwards. Special bonus videos or tools are often a good giveaway to offer.
This is a great strategy for not only growing your list but also getting your book sales off to a flying start and therefore catapulting your book up the bestseller lists. You can also use speaking engagements to get press coverage and get journalists on-side to promote you and your book on publication.
However you choose to produce your content, if you use your favoured communication method, it will make the process easier, more enjoyable and probably more successful than forcing yourself into using a method that doesn’t’ suit you. In other words, if you want to create a book but you don’t like to write, speaking your book may well be a far better way forward. If it works for you, use it.
You might also like» What to Include in Your Book Blueprint
» 7 simple structures that make great business books
» Create a Book Project Plan
» Publishing a resources guide
» How to create a book from a list