The 5P Publishing System

The 5P Publishing System is my bespoke method for creating a business book that sells, raises your profile and makes you money.

It's the product of my experience as an editor when I worked for professional publishing companies. But I've added the business element so it works for business owners who want to write a book that will grow their business. 

Sadly, if you miss any of these steps, you could miss an opportunity your could bring to your business - and that would be a great shame considering the amount of time and effort (not to mention money) that goes into producing it in the first place.

But these five steps have other benefits too.

They’ll help you write a book that your ideal readers want to read.
They’ll help you to keep going right to the end of the process.
They’ll help you plan your time and schedule an achievable publication date.
They’ll ensure you don’t write a book that's either too long or too short.
They’ll save you money by ensuring you make the right decisions about what to invest in – and when to make that investment.

So, in short, this system will save you both time, money and effort.

The diagram shows a timescale that stretches over a whole year, but you don't have to use that timescale. If you're writing a short, digital book you could easily complete the process much faster than this. If you already have a tough schedule, you can decide to take more time over the process. It's up to you.

P1: Planning

The planning phase is all about exploring your book concept and checking that it's going to achieve your goals. 

During the planning phase, you'll have the chance to make decisions about all the key elements of your book, from the title and cover to the publication date and length. 

This level of planning will help you write the right book for your business and your audience so you can sell more books and achieve more success.

P2: Producing Content

When you've finished planning your book, you'll be ready to start writing. This process is also broken into five main stages: 

1. Plan your content.

2. Write your first draft.

3. Do your revisions.

4. Add enhancements.

5. Prepare for publication.

The writing phase can be one of the most eagerly awaited but most daunting for authors. But this approach makes it far easier to navigate.


P3: Publication

The publication process starts when you send your book to your copy editor. Once this happens, you'll be on the way to making your manuscript into a finished book. The publication process has three main stages: 

1. Copy editing.

2. Page design and layout.

3. Page proofs.

While your book is going through this process, you'll be writing sales and cover copy, finalising your cover design  and preparing for your launch.


P4: Promotion

Promotion is split into two phases: 

P4.1 - Pre-publication (building your audience).

P4.2 - Launch (promoting your book on publication). 

There is, of course, a third stage, which is doing some post-launch marketing so you can keep your book sales going. The earlier you start marketing and promoting your book, the more sales you'll make and the more success you'll have with your book.  

P5: Productisation

If you’re in business, you’ll want to know how you can make money from your book and productisation is the way to do it.

A related product, programme, package or service of some kind creates a direct link between your book and your business, helping you to monetise your book.

By creating something you can sell to your readers, gives you a wide range of benefits, including helping you to build a responsive and warm list of fans and making it clear that you have even more value to offer your readers.  

If you plan well, you could create a product that's related to your book before you've even finished writing it, so your book becomes self-funding.

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