Yesterday, I listed the 10 Keys to Publishing Success. The first Key was to be clear about what a book can do for your business.

I emphasise ‘your’ because this is about what you want to achieve. It is not about what someone tells you that you ‘should’ achieve. What do you want?

Book marketing

Bear in mind that you can only answer this question from the point you are at right now. What you want right now may not be what you want in a year’s time so you can only work from where you are now.

Stay in the present rather than projecting your situation too far into the future. If not, you may assign yourself a project you are not ready to complete and that will just result in you getting stuck.

Tomorrow, I am going to help you figure out what it is that you want by asking three simple but significant questions. These will help you summarise where you are with your business so you can begin to figure out what you want and need right now.

What can you achieve with your book?

First, let’s remind ourselves what we can achieve by publishing a book. For now, I’m going to assume you ar

Grow your mailing liste going to produce a Kindle book because this format offers you the most flexibility and requires the least investment financially. So, here is snapshot of what you can use your book to achieve for your business:

  • Get more social media traffic
  • Raise your profile
  • Clarify your niche and target market
  • Bring in revenue
  • Provide a product pathway
  • Raise your fees
  • Generate leads for products and services
  • Attract clients
  • Attract joint venture partnerships
  • Spearhead your marketing campaign
  • Get more speaking engagements
  • Get more PR and press

As I say, this is a snapshot – the only limit is your imagination! Tomorrow, I will ask you the three key questions that will help you determine what you need and how you need to make it happen.


Deborah Taylor
Deborah Taylor

Hi, I'm Deborah Taylor and I'm a publishing consultant and book-writing mentor. I work with established business owners who want to share their message by writing a book but are struggling to get started (or finished). I help them write, publish and launch a stand-out, attention-grabbing book that will raise their profile, reach more of their ideal clients and grow their business. I am a trained editor with over 15 years' publishing experience with major blue-chip UK publishing companies such as Hodder & Stoughton, BBC Books, Cassell and Pearson. I have produced books on every subject under the sun and with professinals and experts from a wide range of professions, from chefs and gardeners to life coaches and career consultants. I would love to help you write a book you love and that will raise your profile, attract new clients and bring you exciting new business opportunities.