Yesterday, I listed the 10 Keys to Publishing Success. The first Key was to be clear about what a book can do for your business.
I emphasise ‘your’ because this is about what you want to achieve. It is not about what someone tells you that you ‘should’ achieve. What do you want?
Bear in mind that you can only answer this question from the point you are at right now. What you want right now may not be what you want in a year’s time so you can only work from where you are now.
Stay in the present rather than projecting your situation too far into the future. If not, you may assign yourself a project you are not ready to complete and that will just result in you getting stuck.
Tomorrow, I am going to help you figure out what it is that you want by asking three simple but significant questions. These will help you summarise where you are with your business so you can begin to figure out what you want and need right now.
What can you achieve with your book?
First, let’s remind ourselves what we can achieve by publishing a book. For now, I’m going to assume you ar
Grow your mailing liste going to produce a Kindle book because this format offers you the most flexibility and requires the least investment financially. So, here is snapshot of what you can use your book to achieve for your business:
- Get more social media traffic
- Raise your profile
- Clarify your niche and target market
- Bring in revenue
- Provide a product pathway
- Raise your fees
- Generate leads for products and services
- Attract clients
- Attract joint venture partnerships
- Spearhead your marketing campaign
- Get more speaking engagements
- Get more PR and press
As I say, this is a snapshot – the only limit is your imagination! Tomorrow, I will ask you the three key questions that will help you determine what you need and how you need to make it happen.