Why do you want to publish a book? At first glance, the answer to this question seems obvious. With a book you can raise your profile, promote your business, generate income, attract clients…the list is endless.
Today, I’m going to focus on just three key business benefits of writing a book so you can begin to consider why you want to be an author. This is not an exhaustive list but I hope it gets you thinking about why you do things in your business.
It is easy to gloss over the reason why we do things, especially when it comes to growing and developing our businesses. We often start projects or consider marketing or promotional strategies without giving enough time to consider why we are doing them. This can make it easy for us to lose our way and forget what the purpose of the project is if we get distracted or the project gets difficult (as all projects tend to do at some point).
I hope this exploration of just three benefits of writing and publishing a book will help you to connect with your Big Why in relation to becoming an author.
Benefit 1: Reach
When you publish a book you extend the reach of your business beyond your own networks and the existing traffic capabilities of your website, which means you are able to reach more people. The biggest example of this is a Kindle book, although there are ways of extending your read with print and PDF eBooks. When you extend your reach you can:
- Attract visitors to your site so you can grow your mailing list.
- Generate leads for your products and services.
- Connect with people who you might not have known about your work otherwise.
Benefit 2: Authority
When you publish a book, you confirm your status as an expert. This brings enormous benefits, because even though it seems as if the world and his wife are publishing a book, it isn’t true. Only a small proportion of business owners actually publish their own book and even fewer put it on the big stage as a Kindle book. This means you can stand out and gain a whole lot more kudos and prestige from being a published author. This means you can:
- Attract more visitors to your site and grow your mailing list.
- Sell more products and services from the pages of the book.
- Get more promotional opportunities such as speaking engagements.
Benefit 3: Relationship
A book is often the starting point of a close relationship between you and your reader. Reading is an intimate and private act because we all read someone else’s words with our own internal voice. This act of bringing your reader closer to you can have a big impact on your business. As your readers get to know you better, they begin to understand what you can do for them and this in turn makes them more interested in your products and services. This makes selling easier and means you can focus less on the hard sell and more on sharing the value you offer. When you build a relationship with your readers you can:
- Attract more clients who are prepared to pay higher fees for your services because they understand the value you offer.
- Create raving fans that spread the word about you through their own networks and so vastly increase your reach.
- Develop loyal customers who buy a lot more of your products and services and stay with you as your business grows and matures.
Of course, you can gain many other benefits from writing a book. Maybe you have had a lifelong desire to be a published author or you want to see your message out there because sharing what you know is important to you. Remember, the reasons for doing something to develop your business are not always about the bottom line or marketing prowess.
And that is fine because those reasons for writing a book are as just as valid as the business-related reasons. Beware of dismissing a project like writing a book because it does not meet a financial or strategic goal. If those are you only considerations, you may find that your work becomes just that: work but without any of the meaning or pleasure that makes it feel worthwhile.